The Importance of E-Marketing

A Corporate web presence that cannot be found does little to promote your business.  Without search engine listings and quality customer service your web site is not properly doing its job.

Booker Design will employ proven techniques to optimize the coding of your page, thus ensuring it will be found by those seeking it.

Specific Characteristics of E-Marketing

• Role reversal from traditional marketing

• Customers not passive targets for message

• Customers initiate communication

• Customers free to move around

Site Design Requirements

The Internet despite its’ appearance, is a TEXT medium.
For a “Search Engine” to “index” your site for customer access, the text based information must be there or you will not be found.

The technical marketing of your site within its design will greatly impact your potential traffic.

7 Simple Steps to Improve your Sites Ranking

Article: Making Your Pages Easy for Search Engines to Index (Read More...)
Author: Andrew Starling
Date: February 4, 2002

Achieving high rankings for Web sites on search engines has become a black art. Cloaks, repetitive chanting, hidden rubrics, squeaky doorways and voracious spiders all play their part. But there is an alternative approach. How about creating pages that present search engine spiders with the information they want? Manipulating meta tags and image Alt descriptions can saddle you with a ranking penalty. It's the text near the top of the page that you need to spend your time on.

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